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It's Not Business. It's Personal

It was a single conversation with a financial professional that changed the trajectory of my career—and my family’s financial future.

I was in my mid-twenties, working in Human Resources, when I met a financial professional who taught me more about money in a couple of hours than I’d learned in all my years of school. His insights went far beyond the basics of a company 401(k). He helped me see how every area of our finances connects—and how the right strategies can lead to lasting financial security.

I valued what I learned so much that I invited my parents to meet with him. I assumed he’d give them a few simple recommendations to fine-tune their retirement strategy.

Instead, I discovered they didn’t have one at all.

We found that if they stayed on their current path, they were headed toward a retirement with financial hardship—and that realization disheartening.

At first, I was confused. My parents were smart, hardworking people with great jobs, consistent income, and even a rental property. But like so many families, they lacked the financial literacy and guidance to turn what they had built into long-term security.

That moment changed everything for me. 

I realized that millions of families—just like mine—work tirelessly but never get the education or support they need to truly build wealth. They have the drive and the potential, but too often they’re overlooked because traditional firms reserve their attention to the ultra-wealthy.

That’s when I made it personal.

It lit a fire in me to become the person who made sure families like mine got the attention they deserved. I took the skills I’d developed in HR, earned my credentials, and sought out the mentorship I needed to become an effective financial educator.

Since then, I’ve seen this story play out over and over—including successful business owners who pour everything into their work, only to find themselves without a clear retirement strategy because their net worth didn’t meet the threshold for “real” attention from traditional firms.

I’ve since helped countless families and business owners get the education and the strategies to protect what they’ve built, grow their wealth, and work towards financial independence.

Whether you’re building your first million or preparing for your final exit from your business, you deserve a strategy, a team, and a partner who believes in your potential.

I’d welcome the chance to sit down and talk about your long-term goals—and how I can help you create a plan to pursue them.

Family

Family

Blessed to have grown up in a bilingual, Spanish speaking family. Supported by intelligent, hard working and loving parents.


I have the partner of my dreams, Tram. She and I met taking salsa lessons and over a decade later we still have date nights where we go out and enjoy the dancefloor, good food, Dodger baseball games and concerts in the park.

Business

Business

20 years, 100's of public talks and 1,000's of conversations with families and business owners throughout the country; sharing my passion for financial literacy, with a focus on growing and protecting wealth.


In 2024, I was ranked "Top 20" out of nearly 2,000 licensed professionals at Transamerica Financial Advisors, LLC (for AUM).

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